That's Too Much!

That's Too Much!
Premiere Date	April 19, 2001
Pricing Game Location	Center Stage
Previous Premiered Pricing Game	Triple Play
Next Premiered Pricing Game	Bonkers

That's Too Much! is a pricing game similar to Range Game played for a car.  To win, the contestant must figure out which of ten prices is no more than $1,000 over the retail price of the car.

Gameplay

A line of ten prices increasing in value is concealed on the game board, none of which are the actual price of the car. One by one the prices are revealed, and the contestant must determine the first price revealed that is higher than the price of the car to win it.  Upon reaching the price he or she believes is the answer, the player is asked to shout "That's too much!"

If the contestant stops at any price other than the first price which is higher than the price of the car, whether it falls before or after, the game is lost.

History

When the game was first played, a picture of the automobile was shown below and a price was shown above. The picture of the automobile was removed on May 1, 2001.

The game received its first win on its second playing (April 25, 2001).  It has been won 83 times.

Trivia

Host Bob Barker usually asked the contestant to demonstrate shouting "That's too much!" before the game began. If a contestant happened to be a member of the military, for example, Bob might ask him to shout it "like a drill sergeant." Particularly unenthusiastic attempts, such as not using the phrase word for word or saying the phrase too lightly, usually resulted in admonishment from Barker and booing from the audience. Drew Carey, on the other hand, doesn't emphasize the shouting, but still requires the phrase to be used to stop the game. Under Barker, after a contestant said "That's too much!", the decision was final. Carey, however, has allowed changes to be made if the contestant wishes to before the reveal.

The game is an anthesisis to many pricing games; instead of being closest to the actual retail price without going over, to win the game, the contestant is supposed to be closest to the actual retail price and go over.

Drew Carey often remarks on the difficulty of this game when it is played.