Contestant's Row is the area at the foot of the stage where four contestants stand at and bidding on prizes or "Items up for Bids" in what's called the One Bid game.
When the show started out as a half-hour show, all four podiums were orange and the contestants' bids were in eggcrate displays, with a Goodson-Todman asterisk on the left (similar to the star on the left on the original version) to indicate the winning bid (both the bid and the asterisk would flash upon the ARP reveal). But starting in 1975 prior to becoming an hour long show, the podiums appear in different colors and in this order: red, green, orange, and blue; plus the bids were/are now in sportstype display. The colors of the 2nd & 4th podiums switched in 1981. Starting from the airdate of January 31, 2003 in the Daytime Series, and with the 1st Million Dollar Spectacular, the color of the 3rd podium changed from orange to yellow and has stayed there ever since. From Seasons 36 and 37, the colors all became a brighter screen from a previous normal screen. From 2009 on, Contestant Row is made up of LCD monitors, but the familiar sportstype display remains, plus the screens can now hold five digits (prior to this, the screens held four) and also the brighter colors were changed back to its normal colors. Starting in season 40, the frame borders around the displays were removed.
The chairs that the remaining One Bid contestants sit in are normal seats, with covers that distinguish them from the other normal seats.