Contestant's Row is the area at the foot of the stage where four contestants stand at and bidding on prizes or "Items up for Bids" in what's called the One Bid game.
When the show started out as a half-hour show, all four podiums were orange and the contestants' bids were in egg crate displays, with a Goodson-Todman asterisk on the left (similar to the star on the left on the original version) to indicate the winning bid (both the bid and the asterisk would flash upon the ARP reveal). But starting in 1975 prior to becoming an hour long show, the podiums appear in different colors and in this order: red, green, orange and blue; plus the bids were/are now in sports type display. The colors of the second and fourth podiums switched in 1981. Since January 31, 2003, the color of the third podium changed from orange to yellow (this change carried over to the Million Dollar Spectacular and has stayed there ever since. From October 15, 2007-September 18, 2009, the colors all became a brighter screen from a previous normal screen. Since September 21, 2009, Contestant Row is made up of LCD monitors, but the familiar sports type display remains, plus the screens can now hold five digits (prior to this, the screens held four) and also the brighter colors were changed back to its normal colors. Starting in season 40, the frame borders around the displays were removed.
The chairs that the remaining One Bid contestants sit in are normal seats, with covers that distinguish them from the other normal seats.
On July 4, 2014, people in the audience were asked not to wear their name tags, but their names are on Contestants' Row and Showcase displays.
The original Contestants Row podiums from 1972: Note the Goodson-Todman asterisk that indicates the winning bid. The covers for the chairs read the show's name at the time, which was "New Price Is Right" (lacking the "The").
Contestants Row from 1975: Shortly before the show debuted to one hour, the seat covers were changed to blue and have been updated to reflect the show's current name. Notice the second podium is green and the fourth podium is blue.
The Contestants Row frame border colors turned red for a brief period in the 1980s. The seat covers have changed to green and stayed that way until 2007 when Drew Carey took over. The second and fourth podiums switch colors and have continued to use the same colors today.
Contestants Row from 1993: The display borders have been changed back to the standard green in 1985 and would remain this way for many years.
Contestant's Row from 1997: Two different curtains were used such as this....
Contestants Row from 2001. People guess the price of the prize.
From 2006: Along with the orange podium now being yellow, silver borders were added to the displays.
From October 2007: Notice that the red display was brighter. Starting with this season, the show's name has been removed and now the covers are blue with Pricedown dollar signs.
The revamped displays from December 2009: The podiums have been darkened again.
Contestants Row with removed frame borders, from the 7,500th show in September 2011.
The contestant's row podiums from Dream Car Week 2014.
In the 44th season premiere, the show went back to its early roots and had its displays be like the ones in 1972.
The Contestant's Row podiums for Big Money Week 2015. The bids are not only centered, but also include dollar signs and commas, similar to that of the showcase podiums.