Contestant's Row is the area at the foot of the stage where 4 contestants stand at and bidding on prizes or "Items up for Bids" in what's called the One Bid game.
- When the show started out as a half-hour show, all four podiums were orange and the contestants' bids were in eggcrate displays, with a Goodson-Todman asterisk on the left (similar to the star on the left on the original version) to indicate the winning bid (both the bid and the asterisk would flash upon the ARP reveal). But starting on August 19, 1975 (#1552D), prior to becoming an hour-long show, the podiums appear in different colors and in this order: red, green, orange and blue; plus, the bids were/are now in Sports Type display. The colors of the second and fourth podiums switched on October 16, 1981 (#4225D). Since January 31, 2003 (#2415K), the color of the third podium changed from orange to yellow (this change carried over to the Million Dollar Spectacular and has stayed there ever since.) and the frame borders from the display are marbled silver and the interior border becomes lined with black. From October 15, 2007 (#4041K, aired out of order on October 16) until June 29, 2009 (#4821K, aired out of order on September 18), the colors all became a brighter screen from a previous normal screen and the frame borders were changed to silver. Since September 21, 2009 (#4831K), Contestant's Row is made up of LCD monitors, but the familiar Sports Type display remains; plus, the screens can now hold five digits (prior to this, the screens held four) and also the brighter colors were changed back to its normal colors. From seasons 40 to 44, the frame borders around the displays were removed. Starting Season 45, the frame borders around the displays were brought back but have green LED borders with silver rims. On occasion from Seasons 38 to 41, the bid sometimes flashes slowly, and sometimes the bid flashes faster upon the ARP reveal. From Seasons 42 to 43, the bid flashes faster, and since Season 44, the bid flashes slower upon the ARP reveal. On occasion during certain specials since Season 38 (such as Military Specials), the Contestants' Row displays have specific symbols, backgrounds or animated graphics on them. When the contestants bid, this symbol, background or animated graphic would be removed until the bid is placed in from the display by making some various slide transitions and effects revealing the normal colors most times, and sometimes the backgrounds such as sandy beach, dollar bills, and black backgrounds. On occasion since Season 45, the LED borders changes colors for a special themed shows such as Breast-Cancer Awareness special, and other times (such as Cyber Monday special 2016), the LED borders matched the same color as its display. On occasion since Season 42 (such as Teachers special), the bids uses various text fonts display other than a Sports Type display. On occasion (such as The Amazing Race Special) to accommodate the four teams of three or four adults each occupying it, the Contestants' Row is extended, with an orange Goodson-Todman asterisk between each pair of displays.
- The chairs that the remaining One Bid contestants sit in are normal seats, with covers that distinguish them from the other normal seats.
- On July 3, 2014 (#6804K, aired out of order on July 4), people in the audience were asked not to wear their name tags, but their names are on Contestant's Row and Showcase displays.
- On February 14, 2017 (#7812K), people in the audience were not just asked to wear their name tags, but the categories (Married, Engaged, Dating, Married 25+ years) only on the Contestants' Row.
- On April 10-14, 2017 (#789xK, aired out of order on April 3-7) as a part of Socially Awesomeness Week, people in the audience were not just asked to wear their name tags, but the hashtags (#ModelMonday, #TwitterTuesday, #WinsDay, #TBT, and #FacebookFriday) only on Contestants' Row.