Bullseye "I" was where the contestant was asked to guess the exact price of a car, being told "higher" or "lower" if they guessed incorrectly.


  • The contestant was given seven guesses to deduce the exact price of the car and win. The audience was shown the price and asked not to say anything about it during the game.
  • Beginning on the third taped playing (aired September 12, #0022D), contestants were given a $500 range in which to bid; this resulted in the range being given on its second and fourth playings due to the shows taping out of airing order. On the game's fifth and final playing (aired September 14, #0024D), the contestant was not given a range and was instead told that the car's price had been rounded to the nearest $10.

Set ChangesEdit

  • Despite its short life, Bullseye underwent one set change (the first game to do so) - on its first two taped playings (the second being aired on September 5, originally scheduled to air on September 8, #0015D), the list of guesses remaining was white-on-white, making it hard to read. Beginning on the third taped playing (aired September 12, #0022D), this was changed to light blue numbers on a dark blue background.
  • Additionally, the price tag graphic was given a hole on the left side beginning with the September 12 (#0022D) episode.


  • Bullseye has the distinction of being the first pricing game to be retired, due to its being too hard to win; in fact, in its five playings on the daytime show, the game was never won. The closest anyone ever came to the price was $1 away on the September 8, 1972 (#0015D, aired out of order on September 5) episode - the price being $3,621 with the contestant's final guess being $3,620.
  • The concepts of the game, to narrow down the price of an item, later became the basis of Double Bullseye, another short-lived pricing game, which was the only pricing game to guarantee a win. The successor, Clock Game, features the same goal; but instead of a seven-guess limit, the contestant has to guess the prices of two prizes within a 30-second time limit.
  • A new pricing game, also called Bullseye, was introduced in 1976 with completely different gameplay. This is the first retired pricing game to lend its name to an active game on the show; the other is Balance Game.



Date Played Outcome
September 5, 1972 (#0012D, aired out of order on September 6) Lost
September 6, 1972 (*) (#0013D(R), aired out of order on September 8) Lost
September 8, 1972 (#0015D aired out of order on September 5) Lost
September 12, 1972 (#0022D) Lost
September 14, 1972 (#0024D) Lost

(*) indicates that it aired on September 5, 1972 (originally scheduled to air on September 6) as #0013D(R).

YouTube VideosEdit

A Super Painful Loss (September 8, 1972, #0015D, aired out of order on September 5)